Azamara Receives Top Travel Industry Recognition for New Brand Campaign, 3DI virtual reality video and Website
MIAMI, Sept. 15, 2015 – Azamara® the RCCL boutique cruise line known for its premier destination-immersive voyages for discerning travelers, is thrilled to be recognized by the Travel Weekly Magellan Awards in eight categories this year. The Travel Weekly Magellan Awards honor the best in travel and salutes the outstanding travel professionals behind it all.
Azamara, working with ad agency big (big idea group Inc.) and digital marketing agency VERB Interactive to bring its vision to life, unveiled its new brand campaign earlier this year boasting its first ever TV commercials, a new website and 3D virtual reality video tours (a cruise industry first) as well as print and direct mail efforts and more.
The multi-million dollar campaign, “The Voyage For Those Who Love Travel,” appropriately focuses almost entirely outside the ships as Azamara affords its guests longer stays, more overnights and night touring while in the world’s most intriguing ports of call.
Azamara earned four Gold and four Silver distinctions in the following Cruise categories:
- Gold – Cruise Marketing TV Commercial
- Gold – Cruise Marketing Promotional Video
- Gold - Cruise Marketing website
- Gold - Cruise Marketing Direct Mail
- Silver - Print Land Promotional Video category
- Silver - Love Travel Campaign Advertising/Marketing Campaign (up to 5 pieces) category!
- Silver - Azamara 3DI Cruise Marketing Web Marketing/Advertising
- Silver - Destination Immersion Blog
“It’s an honor to have our industry colleagues recognize our new campaign in so many different categories,” said Larry Pimentel CEO Azamara. “It’s been equally as wonderful to connect with our guests and brand fans via the campaign as well. From video views and social engagement using our dedicated hash tag #LoveTravel, we’ve hit the cord we were hoping to and we’ve sparked the conversations we were looking to have.”
The 2015 Travel Weekly Magellan Award winners will be featured in a special issue next month and are listed online - http://www.travelweeklyawards.com. For information and to engage with Azamara, like us on Facebook and follow us on Twitter and Instagram.
Azamara is a brand of Royal Caribbean Cruises Ltd. (NYSE/OSX: RCL), a global cruise vacation company that also owns Royal Caribbean International, Celebrity Cruises, Pullmantur, and CDF Croisières de France, as well as TUI Cruises through a 50 percent joint venture. Together, the six brands operate a combined total of 41 ships with four under construction. They operate diverse itineraries around the world that call on approximately 460 destinations on all seven continents.
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