Azamara® Now Represented by Hue & Cry
The boutique cruise line appoints Hue & Cry to represent its public relations interests in the U.S.
New York, April 2018: Hue & Cry U.S. – a creative communications agency – is delighted to announce its PR representation of Azamara® – the cruise line that combines authentic service at sea with Destination Immersion® experiences around the globe. Having represented the brand in the U.K. for the past four years, the Hue & Cry U.S. team looks forward to sharing news from the brand, including Azamara’s 2020 deployment schedule; the launch of its new ship, Azamara Pursuit; and expanded shore programming.
“As Azamara continues to expand its fleet and build immersive land and sea itineraries for the well-traveled explorer, we are pleased for Hue & Cry U.S. to join us as an extension of our team to help share our message of commitment to destination immersion® experiences,” said Larry Pimentel, President and CEO of Azamara.
“We are thrilled to work with a cruise brand that is at the forefront of in-depth travel around the world, and know Azamara will benefit from the great synergy between our offices in the U.S. and U.K., two of the brand’s biggest markets,” said Carla Burt, Co-founder of Hue & Cry. “Larry Pimentel is a well-respected thought leader and talented educator in the upmarket travel industry, marketing upscale experiences to discerning travelers, and we are honored to be working with him and the Azamara team.”
Upcoming Highlights for Azamara Include:
Departing for its inaugural sailing in August 2018, Azamara Pursuit joins sister ships Azamara Quest® and Azamara Journey® in providing guests with one-of-a-kind curated experiences, and access to a selection of the most exotic destinations around the globe with country-intensive voyages. On its maiden voyage, the ship will travel from Southampton to Norway, visiting eight destinations in the Scandinavian country.
Launched in March 2018, Azamara’s new campaign – Explore Further℠ – greatly expands and tells the story of the brand’s commitment to connect people with people; people with cultures; and people with themselves by enabling them to look at life with a new perspective. Explore Further℠ adds 900+ new cultural destination tours to its itineraries that focus on intimate experiences craved by well-versed travelers. An example of the new, expanded shore programming includes cooking with a Parsi family in their home in Mumbai, India. With overnight stays and docking at smaller, less-travelled ports, Azamara welcomes guests to step on land as an insider, and to travel deeper, beyond the initial layers of a city. Additional information on Explore Further℠ can be found on www.azamara.com/explorefurther
Azamara’s 2019 itineraries span the globe with new ports and destinations including Alaska, Canada and Japan, which will provide travelers with the opportunity to connect with local cultures and experiences such as a helicopter ride above Juneau’s mountainous terrain before landing on Mendenhall Glacier for a dog-sledding journey with 300 Alaskan huskies. Themed voyages will also take place, including the annual solar and lunar eclipse in the Indian Ocean.
Azamara® is a boutique upmarket cruise line. Azamara’s wide selection of Destination Immersion® signature programming offers guests the opportunity to Explore Further℠, delivering guests authentic cultural experiences across the globe. In 2018, Azamara will take guests to more than 200 ports, in 70 countries, including 170 late night stays and 114 overnights. Azamara’s commitment to Destination Immersion® cruise experiences coupled with exceptional authentic service offers and inclusive amenities make for a unique cruise vacation experience. Additional information can be found on www.azamara.com.
About Royal Caribbean Cruises Ltd.
Royal Caribbean Cruises Ltd. (NYSE: RCL) is a global cruise company that owns and operates three global brands: Royal Caribbean International, Celebrity Cruises and Azamara. We are a 50% joint venture owner of the German brand TUI Cruises, a 49% shareholder in the Spanish brand Pullmantur and a 36% shareholder in the Chinese brand SkySea Cruises. Together, these brands operate a combined total of 49 ships with an additional 13 on order as of December 31, 2017. They operate diverse itineraries around the world that call on approximately 540 destinations on all seven continents. Additional information can be found on: www.royalcaribbean.com, www.celebritycruises.com,www.azamaraclubcruises.com, www.tuicruises.com, www.pullmantur.es, or www.rclinvestor.com
About Hue & Cry
Hue & Cry is a dynamic and busy creative communications agency with offices in London and NYC. We are committed to strategically focused creative solutions that are beautifully executed. Our work covers the full range of brand creation and communication through brand identities, experiences, PR communications and strategic counsel. We have extensive experience in creating, shaping and representing a variety of luxury and hospitality brands globally. The types of projects we work on range from creating consumer education and advocacy campaigns for LVMH brands to launching hotels with attention-grabbing PR campaigns that have longevity, including icons like Mondrian London and restaurant brands with rooms like The Mash Inn, as well as working on campaigns for Brooklyn Brewery and creating a branded pop up members’ club for Remy Martin.
Over the last couple of years, we have worked on brand guardianship for Belvedere, influencer education program for Bombay Sapphire, and packaging for Bacardi. We are currently working on the strategy and identity for a range of restaurant and hotel brands. We specialize in well thought out creation and maintaining brand perception for hotels, spirits and restaurants with media and influencers. Our work takes many shapes and we have had the privilege of managing art installations, creating never been done before brand experiences, providing strategic counsel and connecting brands with those that matter most. We have a real understanding of the challenges that brands face and pride ourselves on our strategic approach that really has impact and supports the overall business/marketing goals.
Hue & Cry U.S.
Christine Ehly | Alex Hettinger
T: +1 (646) 760-2038